ReplyMagic
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An AI agent that answers every Instagram comment in your voice.

ReplyMagic analyzes your posts, understands them, and replies with context.

Free. No card, no email, and nothing posts until you approve it.

@sarah.jdo you have any size S left?
Youyep, S-XL just landed in the midnight black velvet, $189. link in bio
Running on real accounts
“People are having full-on conversations with my dog, boosting my engagement, and it's hilarious.”
@frankiandfreddi115K+ followers · using ReplyMagic across his posts
Built forCoaches, DTC & local shops
AuthOfficial Meta Tech Provider
Languages100+ auto-detected
SetupAbout 5 minutes
A woman laughing at her phone with her dog in her lap

It answers the questions you actually get.

Almost every comment is one of these four. Because the agent reads the post it is sitting under, the answer is about that post rather than a keyword that happened to match.

A florist checking her phone in her shop

Price and availability

It reads the caption and the photo, so it answers about the thing in the picture rather than the last thing you posted.

  • how much is this one?
  • do you deliver to the north side?
A baker reading his phone behind the counter

Orders and custom requests

The details you saved for a post (sizes, lead times, what you will and will not make) come back in the reply.

  • can you do this for 30 people?
  • is there a gluten free one
A trainer checking her phone between sessions

Is this right for me

The long questions that need a real answer, written the length you would have written it.

  • would this work if I'm a total beginner?
  • how long is it?
A barber holding his phone in his shop

Booking and hours

The ones that are quick to answer and expensive to miss, answered while you are still with a customer.

  • anything free saturday?
  • do you take walk ins

Refunds, complaints and anything else you flag are never answered automatically. They go to your queue with a draft waiting.

Set it up once.
Then it runs itself.

1

Type your Instagram handle.

It reads your public profile and writes a first draft of your voice. You can change any of it, and you have not signed up for anything yet.

2

Connect Instagram.

It pulls in your recent posts and the comments waiting on them, then drafts a reply to each one in your voice.

3

Approve the first few.

Every reply waits for you at the start. Once you trust it, switch it to answering on its own, and change your mind whenever you like.

Built for businesses that sell in the DMs.

It all comes from one thing: the agent actually knows what each post is about.

It knows what each post is about.

It reads your caption, your photo, and the audio and on-screen text in your Reels, so the reply answers the actual question rather than matching a keyword.

It sounds like you.

Give it a few of your own past replies and it picks up your tone, your emoji habits, and how long you usually write.

Your account stays safe.

We are an official Meta Tech Provider on the Instagram API, with no scraping and no proxies. Spam and risky comments are filtered before the AI sees them.

The questions we get asked.

Will it sound like a bot?
No. Drop in 5-10 of your real past replies and the AI anchors to your tone, emoji habits, and sentence rhythm. Replies reference the actual product, not a generic "Great post! 🔥".
Does it actually understand my Reels and photos?
Yes. Every post is multimodally analysed: Reel audio is transcribed, on-screen text is OCR'd, products and scenes are identified. Replies are grounded in what your post is actually showing, not just what the caption says.
Will my Instagram account get flagged?
No. We're an authorised Meta Tech Provider on the official Instagram Graph API, same channel Meta blesses for businesses. No scraping, no proxies, no rate-limit hacks.
What if it says something wrong?
Set guardrails: refunds, custom orders, sensitive topics route to your queue instead of auto-replying. You can also keep every reply in review-mode for as long as you want, approving each one before it sends.
How fast can I get set up?
Plan for 10-15 minutes the first time. Connect Instagram, drop context onto a few recent posts, paste in voice samples, set guardrails, and you're live. Review-mode is on by default until you flip it off.

See it on your own posts.

Type your handle and it writes replies to real comments from your account. You have not signed up for anything yet.

Free. No card, no email, and nothing posts until you approve it.

Read and reply only, through Meta's official API. Revoke access anytime. How we handle access

Setup timeAbout 5 minutes
Review modeOn by default
OnboardingSelf-serve, or 1:1
AuthOfficial Meta Tech Provider
Cost to tryFree, no card